Every :60 in Social Media, Millions of People Connect – this graphic shows the where and how... - Infographic: 60 Seconds in Social Media
Mars Chocolate UK’s marketing campaign has been cleared by the Advertising Standards Agency for using sponsored tweets to raise awareness of its Snickers brand. Mars hired the footballer Rio Ferdinand and celebrity Katie Price to tweet on topics related to Snickers bars. The tweets went out in January 2012 to coincide with the UK campaign... - Do 'Sponsored Tweets' breach Advertising Standards or are they obvious ads?
This infographic has a bunch of marketing points scattered throughout it. You’ll see why Google+ might help you take your business goals to the next level... - Infographic: Google+ for Business
67.59% of UK SMEs plan to incorporate social media into their marketing mix within the next twelve months. However, the road to social media success is a rocky one... - The guide to social media success
There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread through large numbers of people sharing with small groups... - How Content Is Really Shared: Close Friends, Not 'Influencers'
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see... - Making The Business Case For Enterprise Social Networks
A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Over the years, he’d perfected his clam chowder recipe – focusing on finding the best ingredients and carefully preparing each bowl by hand – and the locals thanked him with their dollars and their loyalty. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day. When it came time for the owner to retire... -
Content Dilution (and How to Avoid It)
Launched in August 2010, BranchOut connects employers and professionals through one of the Internet’s most personal networks: Facebook. Many people recoiled at the idea of keeping their resumes so close to their nightlife and baby pictures, but... - Facebook’s BranchOut Is More Personal Than LinkedIn
Once you have created a Google Plus page for your business, you should link it to your business website. Linking your Google Plus page will verify your page with Google, and help your page and your website place better in search results... - How to verify your Google Plus page
We love this cartoon from the great Tom Fishburne, we feel it sums up the urgency/pressure that some businesses feel to jump onboard with a new social media platform – often seeing the latest contender as the last great hope... - Great Pinterest Cartoon – ‘Maybe They’ll Pin Us’
