30Apr/120
Google’s Mobile PlayBook: ‘The Busy Executive’s Guide To Winning With Mobile’
If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.
Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a mobile website — starts by asking five “crucial mobile questions” it says every business executive should be asking today:
1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. How is our organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?
- Google’s Mobile PlayBook: ‘The Busy Executive’s Guide To Winning With Mobile’
30Apr/120
World’s First Asteroid Mining Company will Blast Off in 2013
It’s for real: Planetary Resources, the world’s newest and most audacious space company, is set to start prospecting near-Earth asteroids by the end of 2013.
The asteroid-mining startup, backed by billionaires such as Google’s Larry Page, Eric Schmidt and famed director James Cameron, held its launch event Tuesday at the Museum of Flight in Seattle... - World’s First Asteroid Mining Company will Blast Off in 2013
29Apr/120
Millennials Worry How Connectivity Will Impact Our Future [INFOGRAPHIC]
For all the technology we have, it doesn’t seem to be bringing us much happiness, at least according to a recent survey by Euro RSCG Worldwide, an integrated marketing communications agency... - Millennials Worry How Connectivity Will Impact Our Future [INFOGRAPHIC]
29Apr/120
Communication is About What They Hear, Not What You Say
Everyone has their own background and context that they overlay on top of what they hear. It’s our jobs as communicators to consider that perspective and to adjust the way we communicate accordingly. If we do, we stand a better chance of persuading them to agree with our point of view... - Communication is About What They Hear, Not What You Say
28Apr/120
Is the Digital World Killing Creativity? [INFOGRAPHIC]
Sure, you can use that smartphone to create an emotionally stirring Instagram of the waffles you had for brunch in mere seconds. But that same device can also serve as a ball and chain for the working world: emails constantly arrive, even during off hours; LinkedIn requests buzz after networking events; and has that important new contact followed you on Twitter yet? - Is the Digital World Killing Creativity? [INFOGRAPHIC]
28Apr/120
Zynga Generated 15% of Facebook’s Revenue in Q1
As Facebook gets ready to hit the stock market, Zynga’s place in its ecosystem appears to have changed since last year. The social network announced that the gaming company’s ads and transaction fees made up 15% of its revenue in the first quarter of 2012, compared to 19% in 2011... - Zynga Generated 15% of Facebook’s Revenue in Q1
28Apr/120
University of Florida Eliminates Computer Science Department, Increases Athletic Budgets. Hmm.
Wow, no one saw this coming. The University of Florida announced this past week that it was dropping its computer science department, which will allow it to save about $1.4 million. The school is eliminating all funding for teaching assistants in computer science, cutting the graduate and research programs entirely, and moving the tattered remnants into other departments. - University of Florida Eliminates Computer Science Department, Increases Athletic Budgets. Hmm.
27Apr/120
The Social Enterprise [INFOGRAPHIC]
The meteoric rise of social networking sites like Facebook, Twitter and LinkedIn over the last few years has left many traditional employers in a quandary – should they allow employees social networking site access “on the clock” and risk decreasing productivity, or should they attempt to ban activities that are increasingly becoming part of our everyday lives?
