If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.
Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a mobile website — starts by asking five “crucial mobile questions” it says every business executive should be asking today:
1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. How is our organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?
It’s for real: Planetary Resources, the world’s newest and most audacious space company, is set to start prospecting near-Earth asteroids by the end of 2013.
The asteroid-mining startup, backed by billionaires such as Google’s Larry Page, Eric Schmidt and famed director James Cameron, held its launch event Tuesday at the Museum of Flight in Seattle... - World’s First Asteroid Mining Company will Blast Off in 2013
Everyone has their own background and context that they overlay on top of what they hear. It’s our jobs as communicators to consider that perspective and to adjust the way we communicate accordingly. If we do, we stand a better chance of persuading them to agree with our point of view... - Communication is About What They Hear, Not What You Say
Wow, no one saw this coming. The University of Florida announced this past week that it was dropping its computer science department, which will allow it to save about $1.4 million. The school is eliminating all funding for teaching assistants in computer science, cutting the graduate and research programs entirely, and moving the tattered remnants into other departments. - University of Florida Eliminates Computer Science Department, Increases Athletic Budgets. Hmm.