A colleague of mine recounted a recent family escape to the mountains, complaining that a massive white billboard suddenly hijacked the Norman Rockwell scene of emerald trees and endless fields. Seconds later, her 10-year-old daughter curiously screeched out, "MOM, what's a 'lip-po'?"... - How Consumers Will One Day Pay to Avoid Tasteless Ads for Liposuction
Researchers have shown that popular free smartphone apps spend up to 75 percent of their energy tracking the user's geographical location, sending information about the user to advertisers and downloading ads... - Free apps drain smartphone energy on 'advertising modules'
Have you ever spotted a poorly designed Facebook ad? It seems like the simpler an ad platform is, the more people tend to create poor content for it. You might wonder how advertisers can mess up an ad unit so small (Facebook ads have a 110×80 pixel image limit, a 25 character title limit, and a 90 character body text limit), but I have seen it happen on a too-frequent basis.
As someone who runs ad campaigns for multiple brands, here are my common sense tips for creating Facebook ads... - 3 Common Sense Tips Before You Create Facebook Ads
The coolest thing has been happening lately, and it’s making me feel really special. Suddenly I know people who are in ads. And not just any ad – major, national brands. I feel like I’m brushing with celebrity – and yet, these people aren’t traditional celebrities, they’re bloggers. And they happen to be friends of mine.
There is an escalating trend for brands to feature bloggers... - Are They Bloggers? Or Celebrities?
Facebook advertising is often the largest part of many social media marketing budgets.
And yet, the education available on the topic is lacking.
There are lots of marketers out there testing what works and what doesn’t, but very few are putting together strong research efforts to find industry best practices...
The Facebook advertising rates have gone up 41% since last year. That is an amazing rise in price when you consider that in the same time period Facebook has started showing more ads per page. With the increased quantity of ads the prices should have actually decreased, but in a great turn of events for Facebook the prices managed to increase... - The Future of Facebook Advertising
Crowdsourcing is not a new concept for the world of advertising — focus groups have existed for years, and still do. But crowdsourcing has moved online.
For six years, Doritos has held its Crash the Super Bowl, a program that relies on the consumer to turn its Super Bowl airtime into one of the most memorable ads of the evening... - Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads