A colleague of mine recounted a recent family escape to the mountains, complaining that a massive white billboard suddenly hijacked the Norman Rockwell scene of emerald trees and endless fields. Seconds later, her 10-year-old daughter curiously screeched out, "MOM, what's a 'lip-po'?"... - How Consumers Will One Day Pay to Avoid Tasteless Ads for Liposuction
Consumers aren’t as loyal to loyalty programs as they used to be.
Since 2008, the number of consumers who feel that such initiatives don’t offer any real value jumped by 50%, according to a study by Forrester Research. The same study also found that almost one-third of consumers say that loyalty programs don’t influence their purchase — that’s up from 22% in 2008.
Why the dissatisfaction?
Crowdsourcing is not a new concept for the world of advertising — focus groups have existed for years, and still do. But crowdsourcing has moved online.
For six years, Doritos has held its Crash the Super Bowl, a program that relies on the consumer to turn its Super Bowl airtime into one of the most memorable ads of the evening... - Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads