There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet time and time again, companies make decisions and take action without including the pieces that make them whole. You are the sum of your parts. With the support and influence of your people, you can accomplish anything at a company... - The 5th P of Marketing is People: Engagement begins within
A colleague of mine recounted a recent family escape to the mountains, complaining that a massive white billboard suddenly hijacked the Norman Rockwell scene of emerald trees and endless fields. Seconds later, her 10-year-old daughter curiously screeched out, "MOM, what's a 'lip-po'?"... - How Consumers Will One Day Pay to Avoid Tasteless Ads for Liposuction
If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.
Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a mobile website — starts by asking five “crucial mobile questions” it says every business executive should be asking today:
1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. How is our organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth of a community. By weighing conversations, interactions, and views, businesses are fed raw numbers that demonstrate KPIs but they do not offer the insights necessary to glean ROI or deep understanding of what people do and do not want, need, or value. And that’s part of the problem as marketers and developers are focusing on stimulating movement, which by default becomes a game of competing for attention, moment by moment.
A recent study published by Ehrenberg-Bass Institute, an Australia-based research group found that less than 1-percent of Facebook “Fans” actually engage with brands... - Engagement ain’t nothing but a number – why 1% isn’t good enough
Consumers aren’t as loyal to loyalty programs as they used to be.
Since 2008, the number of consumers who feel that such initiatives don’t offer any real value jumped by 50%, according to a study by Forrester Research. The same study also found that almost one-third of consumers say that loyalty programs don’t influence their purchase — that’s up from 22% in 2008.
Why the dissatisfaction?