Sure, you can use that smartphone to create an emotionally stirring
Instagram of the waffles you had for brunch in mere seconds. But that same device can also serve as a ball and chain for the working world: emails constantly arrive, even during off hours;
LinkedIn requests buzz after networking events; and has that important new contact followed you on
Twitter yet? -
Is the Digital World Killing Creativity? [INFOGRAPHIC]
Mashable recently posed a challenge for five of its community members wherein they logged off of social media for two weeks. Mashable checked in with them midway through the challenge to see how they were doing and wrapped up the challenge today with a final post... - Could You Give Up Social Media for 2 Weeks?
Loyalty. A funny concept. One that can mean so many different things to different people at different times. Sports teams have loyalty from their fans. Well, the true ones do. Think Manchester City as opposed to Manchester United, where the latter’s “fans” are more interested in prawn sandwiches than a good soccer team. Indie bands have loyalty from their fans. Until they sign that big record deal, that is, then they become sell-outs. Humans have loyalty from their dogs. But then you would be pretty loyal as long as you had someone cleaning up your... - If You Want Fierce Loyalty, You Need To Be Fiercely Loyal First
Growing your Facebook “likes” are social media’s version of building the traditional email subscribers list. Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list... - http://bit.ly/xIlF9e
Next week is another SXSW conference in Austin. There is going to be some great information that’s going to be presented but at the same time a lot of the information is pure pontification because before any company can accept new media and marketing the culture has to willing to accept change and that is one of the toughest things to do... - http://bit.ly/x9HdmY
In today’s world, any smart marketing campaign will include a mix of the various popular social media platforms. But it is important to remember that with any social media platform, in order to maximize the return, you need to be an active, regular participant in the community... - http://bit.ly/yt3Zg2
Interesting read on how companies are leveraging social media to connect with, rather than directly market to, their customers. http://bit.ly/wb2UIS