More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.
However social media networking does not end with the creation of a profile on Facebook, Twitter or LinkedIn; indeed the creation of a page or profile is just the beginning. It will take time and effort to build a presence and gain brand recognition... - What Small Businesses Can Learn from Big Brands in Social Media
The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend... - 14 Ways New Facebook Betrays Small Business