There is a great myth that a winning formula exists for success in social media. If we can introduce the right viral content we can get more views or friends. If we can maintain a rhythmic editorial calendar we can spark conversations that create a social effect. If we can develop the most amazing app, we can rise to the top of our customer’s attention span! And, my personal favorite, if we get our company in social networks, we can build better relationships with our customers.
Perhaps businesses should ask another question…what do successful customer relationships and experiences look like in social media?

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them... - The 6 Pillars of Social Commerce: Understanding the psychology of engagement
67.59% of UK SMEs plan to incorporate social media into their marketing mix within the next twelve months. However, the road to social media success is a rocky one... - The guide to social media success
Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business... - Why Community Is Essential to Business
When you wake up, what are the first actions you take? If you’re like most people who read this blog, you probably reach for your phone or iPad and check your email, texts, tweets, and other notifications. You might do this before most anything else. It’s probably habit by now. But consider it: what you’re doing is letting other people’s thoughts and opinions into your head before you’ve had a moment to consider your own... - Setting Your Plate