via Advertising Age - DigitalNext

http://adage.com/article/digitalnext-a-blog-on-emerging-media-and-technology/order-build-future-systems-content-forget-past/240442/?utm_source=DigitalNext%3A%20A%20Blog%20on%20Emerging%20Media%20and%20Technology&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/DigitalNext%3A%20A%20Blog%20on%20Emerging%20Media%20and%20Technology