Nate Crowder Marketing & Social Media Analytics @GoGECapital, Husband, Son, Father-to-Be, Outdoor Enthusiast, Christian, Mathematician, and Geek

Let’s Stand Up to the Attack on Marketing-Mix Models

via Advertising Age - DigitalNext

http://adage.com/article/digitalnext-a-blog-on-emerging-media-and-technology/stand-attack-marketing-mix-models/242173/?utm_source=DigitalNext%3A%20A%20Blog%20on%20Emerging%20Media%20and%20Technology&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/DigitalNext%3A%20A%20Blog%20on%20Emerging%20Media%20and%20Technology