Nate Crowder Marketing & Social Media Analytics @GoGECapital, Husband, Son, Father-to-Be, Outdoor Enthusiast, Christian, Mathematician, and Geek

11May/120

A Case Study in Social Media Demographics

A Case Study in Social Media Demographics
Understanding the various social media sites, particularly the major ones, can help people understand where they want to spend their time and help businesses understand where to apply their effort... - A Case Study in Social Media Demographics

8May/120

Social Discovery Site Tagged.com has More Engagement than Facebook

It’s fitting that a “Social Discovery” site holds people on the page longer than Facebook. In today’s ever-increasingly over-connected virtual world, we are no longer as fascinated with the daily machinations of our friends and family. We have become good at shuffling through pictures of little nephew Timmy sliding into third base with a quick Facebook like or clicking the retweet button when a friend declares their local sushi bar has the best Sake in Long Beach.
We’re ready for more. We’re ready for something new... - Social Discovery Site Tagged.com has More Engagement than Facebook

3May/120

Google’s Sebastian Thrun Uses Google Glasses on Charlie Rose [Video]

Sebastian Thrun, founder and head of Google X, uses the connected Google Glasses while talking with Charlie Rose.  It’s pretty impressive to see him use the glasses, take a photo of Charlie Rose, then nod to upload the photo to “G Plus” as he calls Google+... - Google’s Sebastian Thrun Uses Google Glasses on Charlie Rose [Video]

2May/120

What is 60 Seconds in Social Media? [Infographic]

What is 60 Seconds in Social Media?

695,000 Facebook status updates.  98,000 Tweets.  20,000 Tumblr posts.  13,000 hours of Pandora music streamed.  A lot can happen in 60 seconds... - What is 60 Seconds in Social Media? [Infographic]

30Apr/120

Google’s Mobile PlayBook: ‘The Busy Executive’s Guide To Winning With Mobile’


If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.

Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a mobile website — starts by asking five “crucial mobile questions” it says every business executive should be asking today:

1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. How is our organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?

Google’s Mobile PlayBook: ‘The Busy Executive’s Guide To Winning With Mobile’

30Apr/120

Google Spends More on Lobbying Than Apple, Facebook, Microsoft Combined

When it comes to getting its voice heard on legislation in Congress, Google isn’t taking any chances.

Indeed, Google, which has been under increased scrutiny for its privacy practices, spent a record $5 million on lobbying Congress between January and March of this year.

That’s a 240% increase from the amount it spent during the same quarter in 2011, and a 30% jump from the last quarter of 2011... - Google Spends More on Lobbying Than Apple, Facebook, Microsoft Combined

23Apr/120

Can We Still Trust Google?

Google has come a long way since it incorporated its “Don’t be evil” motto in 1998 — but is the company still holding true to its old beliefs? - Can We Still Trust Google?

Mother, Can I Trust Google?

23Apr/120

Facebook’s New Search Engine: Google-Killer or Ad Machine?

Mark Zuckerberg shared a photo on February 1st. Normally, this wouldn’t be news, but this photo had a suspiciously large white rectangle that has captivated the hearts and minds of search engine fans the world over. The photo in question was of Zuckerberg’s desk, which just so happened to have a laptop open to a version of Facebook with a much more prominent search bar at the top. ... Is Facebook declaring war on Google? - Facebook’s New Search Engine: Google-Killer or Ad Machine?

14Apr/120

How to Beat Walmart On Facebook

It's very difficult for local businesses to compete with big international chain retailers. A company like Walmart spends an estimated $2.1 billion on marketing each year, has made major investments in digital technology via its@WalmartLabs, and delivers localized marketing messages through its "My Local Walmart" Facebook program.

Walmart, one of the leading digital brands, is crushing it in social and on Facebook. It would appear that smaller regional and local retailers have no chance of competing with the retail giant online. In fact, they can...

How to Beat Walmart On Facebook

17Mar/120

#Infographic: #Google+ for Business

This infographic has a bunch of marketing points scattered throughout it. You’ll see why Google+ might help you take your business goals to the next level... - Infographic: Google+ for Business